Four evidence-led capabilities, proven at scale.
Across a 20-year career spanning enterprise SaaS, supply chain, retail, travel and ecommerce, the same discipline repeats: understand before deciding, and measure before declaring success.
Turning uncertainty into product direction.
A global, multi-phase research programme that turned an unproven concept into a validated product direction and business case, without committing engineering investment on assumption.
Read the case study →A consistent method for turning behavioural data into measurable gains.
125+ A/B and multivariate experiments across ecommerce, travel and retail, using the same hypothesis-test-measure method applied at every scale.
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Turning flight search into a trusted decision.
A UK travel-sector first with Routehappy: rich, trustworthy flight-attribute scoring at the point of search, winner of two industry awards. I led UX end to end.
Read the case study →Bringing the in-store sleep experience to every channel.
Bensons for Beds’ “Your Bed, Your Way” campaign: translating a staff-led showroom diagnosis into a trusted online journey.
Read the case study →Prefer to see the screens themselves rather than write-ups?